Edmonds' Cafe
goals: increase engagement + reach, focused on targeting UC Berkeley students
result: gained 300% follower growth and built a community that includes I-House residents, fraternities and sororities!
Social Media Marketing
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revamped reel content to be more people focused and comedic. we also focused on making collaborative posts with our cafe partners and other campus organization to gain more reach. this marketing strategy has allowed us to consistently reach over 1,000+ views on all our videos.
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steered away from corporate vibes and focused on our niche- uc berkeley students and berkeley locals. by shifting to more comedic and more bright, casual graphics, we've created a more inviting page that has made students more engaged in our content.
Merchandise
edmonds' stickers
original ideas
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final mockup approved by edmonds' cafe
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Graphics for Edmonds' Cafe advertisements and operational signs
Graphic Design
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edmonds' x third culture bakery collaboration countdown
